Top 5 Medical Aesthetics Trends in 2022

2. Much Ado about Microblading

First brow tutorials flooded social media, and now TikTok and Snapchat users can use filters to discover the ideal brow shape that best accentuates the features of their face. TikTok has a ‘brow mapping’ filter that will map the correct shaping and position for the user’s brows based on their individual facial features. As the focus on brows as a significant facial feature increases, many are turning to medical spas for professional—and often permanent—brow services.

As a result of the shaped brow trend, even a procedure as relatively minor as eyebrow microblading is becoming a staple for many medical spas. Medical spas are embracing microblading because it provides a significant return on investment and provides clients with a dramatic visual change that is minimally invasive and simple to administer—with appropriate training. While many places offer eyebrow microblading, consumers are wary of poorly-done permanent makeup. Medical spas deliver the legitimacy and professional training that clients are seeking. And clients are overcoming concerns about cosmetic tattooing in favor of knowing they can wake up every morning with perfectly shaped brows.

3. Body Sculpting Treatments…But with a Twist

While body sculpting has been a core part of the treatments that many medical spas offer, innovations in body sculpting are bringing decades of research to the field. Clients often turn to med spas to help them shape stubborn areas of the body that have not responded to diet or exercise the way they had hoped. Sculpting techniques can help break up fat pockets or reshape areas to create a smoother or more pleasing look. However, Emsculpt Neo has taken the body sculpting procedure a step further. Their newest non-invasive aesthetics equipment sculpts through fat elimination and activates and builds muscle in the treated area. Emsculpt Neo is applied in 30-minute sessions, which will appeal to busy clients, and can be applied to many areas of the body, meaning that clients can use Emsculpt to shape and firm more than one area of concern.

One key feature likely to appeal to both medical spas and clients alike is that Emsculpt Neo is safe and appropriate for clients with BMIs of up to 35. Many sculpting procedures like Coolsculpting® are ideal for patients with a BMI of 25 or lower and are closer to their ideal weight. This excludes a significant group of people interested in aesthetic procedures that shape the body. Emsculpt Neo is likely to be a hot choice in 2022 because it is approved for use for a broader range of body types.

4. Men at the Medical Spa

While the medical spa and aesthetics market has traditionally been the realm of women, men are accounting for a larger share of the market, and this trend is expected to continue. According to American Med Spa Association (AmSpa), men are expected to go from about 10% of the market to 30 percent or more in the next ten years. One of the biggest hurdles to growth in this area is that many men are uncomfortable discussing aesthetic procedures openly, but doctors and aestheticians say the desire is there.

5. Facial Fillers Are Still in Demand

Wrinkles, crow’s feet, frown lines, and sagging are still top of mind for clients in 2022. Non-invasive facial fillers are in high demand. Facial fillers like Dysport® and JUVÉDERM® have become more widely accepted as a regular part of anti-aging maintenance, but their popularity is also rising in younger clients. Cosmetic and aesthetic procedures are more socially acceptable in society than ever, and younger people especially are opting to enter the med spa for facial fillers and injectables as the “woke up like this” trend continues throughout multiple social media platforms.

Tying It All Together With Service Mapping at the Med Spa