Spa management software, or spa booking software, is a complete, integrated management solution to help you run your spa business more effectively. Installing a spa booking system allows you to automate business processes, streamline day-to-day task management and, most importantly, grow your customer base.
Why does your customer base matter? Well, the spa business, like any other service-based industry, thrives on a steady stream of bookings in order to generate both current revenue and return customers. Online booking systems give busy customers the freedom and flexibility they need to book an appointment with your spa at a time that suits them, which is why a solid online booking platform should be a cornerstone of your business.
All that being said, many spa owners are still reluctant to invest in spa appointment booking software. The reason? There are still many misconceptions around spa booking software – especially regarding how it works and how easy it is to implement. Below, we dispel the most common myths around spa booking software to show why an online management tool is what you need to grow your spa business.
This simply isn’t true – at least, not anymore. Spa booking software from AestheticsPro is user-friendly and easy to install on your existing website, or you can build a new website around online booking. Most scheduling software can be easily accessed via a link that's added to your page so that you don't even need to maintain server space in-house for the booking data. Booking schedules are collated and delivered to you on demand to help you better manage bookings and workflow.
This is an understandable concern, especially for small spas or new spa managers. However, in the majority of cases, online booking software will pay for itself in short order by helping you save money. Online booking software allows you to redirect staff efforts from answering phones and documenting appointments to other more important revenue-generating tasks. That alone will make your operation more efficient, which will save you money. Also, 24-hour access to your appointment ledger will allow clients to book at their own convenience rather than having to call during business hours. That can help you capture business that may have otherwise been lost, since the number of appointments you book will increase. Finally, having a structured schedule of bookings can help you be more efficient and handle more clients in the same amount of time. That will drive profits higher as well, thus offsetting any cost associated with an online booking platform.
So, although the initial outlays may seem daunting, spa booking software can help you boost your ROI in the long-term.
In the age of technology, this myth persists despite evidence to the contrary. One of the biggest steps a business can take, if it’s serious about boosting efficiency, is to incorporate today's mobile, always-on technology into their operation. Most people these days are at least somewhat tech-savvy, so the argument that clients won't transition to online appointment booking is ill-conceived. In fact, today's customers would rather handle appointment setting online, as it offers the ease and convenience of setting your appointment on your own timeline. Of course, there may be clients who still prefer the old-fashioned approach of a phone call, but it'll be easy to accommodate them since those calls will be few and far between once online booking is established.
Hopefully, why you should use spa management software is now clearer. If you own a spa and would like to drive profits through increased appointment traffic, consider implementing an online booking system to help you make more efficient use of your time. Profits will increase as will the satisfaction of your clientele. To learn more about how to bust the common myths surrounding online spa booking systems, contact AestheticsPro at (877) 260-2907.