Medical spas are among the fastest growing segments in the consumer healthcare industry and competition is fierce. With nearly 2,100 spas now open across the United States, it's more difficult than ever to demonstrate your products and services to your target demographic, but with a few savvy tricks and strategies, spa owners and operators can grow and prosper no matter how many competitors they may have. Here are a few ways to get started marketing your medical spa:
There's no doubt about it - people consider Yelp to be the Yellow Pages of the 21st century. When researching a new gym, restaurant, or medical spa, clients will do their due diligence, so if your Yelp profile is a little bare or the reviews aren't to your liking, incentivize your best clients by offering discounts or rewards in exchange for Yelp reviews. Of course, you shouldn't influence them to review you one way or the other, but instead ask them what they'd like changed about your facility or services and take their input to heart - after all, the customer is always right.
Selling your services in bulk (think 3 to 5 visits) at a discount could garner repeat clients, but it could also provide an incentive to first-timers as well. Online services such as Groupon are perfect destinations for consumers and businesses alike, as many users look to the service as a method of testing out a product or business without the standard investment. You could also start a frequent visitor program, incentivizing clients to visit on a regular basis in order to maintain their appearance throughout the course of a year.
The first step to marketing your medical spa online is to establish and maintain a great website, but that's just the beginning. Once you're up and running, you need to track marketing campaigns, lead conversion, and client intake. That's where an all-in-one solution like Aesthetics Pro Online comes in. With full-service management of your medical spa, you can track sales and marketing data all, and even create online booking all under one roof. Plus, with the Client Portal, your clients can view and update their appointments, invoices, and purchase history in addition to making payments and completing their medical forms well before their scheduled appointment.
There's no better time to revitalize your medical spa's online presence than before the New Year, so get a jump start on your 2019 marketing strategy and contact Aesthetics Pro Online today for more information!
A thriving medspa blends artistry, precision, and hospitality. But even the most passionate owners can find themselves facing the hard truth–delivering...
The medical spa industry is in the middle of a historic shift–driven by a global wellness market projected to hit $8.5 trillion by 2027 (Global Wellness Institute). This...
The medspa industry has long catered predominantly to female clients, but the tide has turned. Today's men are increasingly embracing medical spa procedures...
In today's digital-first world, even the most skilled injector or skin expert won't stay booked without visibility. Clients don't just look for the "best"...
September rolls in and the phones start ringing. Clients who spent their summer basking in the sun begin calling about reversing its effects. The crisp air signals...
It's 2:15 p.m., and your next client isn't due until 2:30. The staff scrolls their phones. A provider grabs a snack. You may think: "It's just 15 minutes–no big deal."...
AestheticsPro - Bringing you 15 years of industry experience and
resources to guide your practice to success."
Login
