A Hidden Revenue Stream: Paid Virtual Consultations

Aesthetic professional using medical spa management software to provide a paid virtual consult.
By AP Marketing September 2025

If you're like most solo medspa owners, you probably think of consultations as a necessary step to get clients in the door. They're free, they eat up time, and sometimes they don't even lead to bookings. Sound familiar?

But what if those "free consults" could become a hidden revenue stream?

More medspa owners are starting to realize that paid virtual skin and aesthetic consultations aren't just a convenience–they're an opportunity to increase income, streamline their schedules, and attract more committed clients. And the best part? With the right medical spa management software, setting this up doesn't have to be complicated.

Why Free Consults Aren't Always Free

Let's be real–when you're running a solo practice, every hour counts.

Think about the last free consult you did:

  • You blocked off 30–45 minutes of your day.
  • You answered questions about Botox, filler, or skincare.
  • You gave away a ton of value and expertise.
  • And then... the client said they'd "think about it."

That's time you could've spent with a paying client–or even catching up on admin work. Multiply that by ten consults a week, and you're giving away hours of unpaid labor.

It's not that consultations aren't important. They're essential. But when they're not structured or monetized, they can quietly drain your business.

Why Clients Will Pay for Virtual Consults

Here's the shift: Clients have gotten used to telemedicine. They know doctors, therapists, and even nutritionists offer virtual visits. Paying for expert guidance online no longer feels strange–it feels normal.

A virtual aesthetic consult offers them:

  • Convenience: They can connect from home without rearranging their schedule.
  • Access to expertise: Especially for clients who live farther away, this might be their only way to meet you before committing.
  • Personalized care: You're not just answering DMs–you're giving structured, professional advice that sets the stage for treatment.

And when you position it as a valuable service (not a sales pitch), most clients are happy to invest.

Medspa professional using aesthetic clinic software to host a paid client consultation.

How to Structure a Paid Virtual Consult

The key is turning your consult into a premium, structured experience. Here's how:

1.Set a Clear Format
  • 20–30 minutes via secure, HIPAA-compliant video integrated into your aesthetic clinic software.
  • Client submits intake forms and photos beforehand.
  • You review their goals, lifestyle, and concerns before the call.
2.Deliver Tangible Value
  • Share personalized treatment recommendations.
  • Create a clear next-step plan (e.g., "We'll start with Botox here, then explore filler after X months").
  • Offer skincare product advice that ties into your retail sales.
3.Charge a Reasonable Fee
  • Many solo practitioners charge anywhere from $50–$150 for virtual consults.
  • Sweeten the deal: apply the fee toward the first booked treatment.
4.Follow Up Immediately
  • Use your medical spa management software to send a treatment summary, product links, and a booking link.
  • Automated reminders keep the client engaged so they don't drift away.

Turning Virtual Consults into Revenue

Let's do the math.

Imagine you book just 5 paid virtual consults a week at $100 each:

  • That's $500 a week or about $2,000 a month in added revenue.
  • If even half of those consults convert into paying procedures (Botox, laser, filler), your actual ROI multiplies.

But it's not just about the money. Paid consults attract more serious clients. When someone invests upfront, they're far more likely to follow through with treatment.

Where All-in-One Software Comes In

Now, here's the part that makes this realistic for a busy solo owner: you need the right systems in place. That's where all-in-one medical spa management software becomes your best friend.

Here's what it should handle for you:

  • Secure Video Conferencing: Built-in telehealth features mean no hopping between apps.
  • Digital Intake Forms: Clients fill out everything online before the call.
  • Before & After Photos: Store, compare, and reference photos securely in their chart.
  • Payments: Collect the consult fee upfront, right through the platform.
  • Automated Follow-Up: Send treatment plans, reminders, and rebooking prompts without extra effort.

When all of this lives inside one system, you don't waste time juggling video call links, payment requests, or sticky notes with "call back later."

That's why so many solo owners look for the best EMR for medical spa practices–because the right EMR isn't just record-keeping. It's a growth tool.

Real-World Example: The Committed Client

Here's a quick story.

Sasha runs a solo medspa in a mid-sized city. She used to spend hours giving free consultations, only to see half of them vanish. Then she tried paid virtual consults at $75, with the fee applied toward the first treatment.

Her first week? Ten people booked.
even followed through with Botox or filler.
She made $750 in consult fees–plus nearly $5,000 in treatments booked.

The biggest change? Her clients showed up ready to commit. Because they'd already invested in her time, they trusted her recommendations and moved forward faster.

Tips for Making Paid Virtual Consults Work for You

  • Market It as Exclusive: "Work directly with the injector before you ever step foot in the clinic."
  • Bundle It: Add it as part of a "New Client Starter Package" with a skincare kit.
  • Leverage Social Media: Promote the convenience–show yourself hopping on a call, reviewing charts, or guiding a client through treatment planning.
  • Track Your Results: Use reporting in your aesthetic clinic software to see how many consults convert into treatments.

Final Takeaway

You don't need more ads, more staff, or more treatment rooms to grow. Sometimes, the hidden revenue stream is sitting right in front of you–your consults.

By shifting from free to paid virtual skin and aesthetic consultations, you transform wasted hours into revenue, attract higher-quality clients, and scale your practice without burning out.

The right medical spa management software makes it all possible–secure, simple, and streamlined. So instead of giving away your expertise for free, start charging for the value you already provide.

Start unlocking hidden revenue today–book your FREE AestheticsPro demo now and see why your future self (and your bottom line) will thank you.

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